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Tata Communications' Unified Communications (UC) team needed a theme for their most important conference of the year, Enterprise Connect. What's more, they were launching a lot of new products, each competing for attention, each with its own unique features, benefits and tag lines. I worked closely with marketers, product managers, and the internal creative services team to crystalize a singular, coherent yet all-encompassing messaging strategy for the conference. It was so successful, the UC team continued to use the strategy beyond the conference. Here are some of the assets produced for the conference, and a Prezi which shows how it all came together.

How We Connected the Dots for a Great Conference