My

Portfolio


Content Acquisition

During my time as Development Editor at Oxford University Press USA, I built and successfully pitched the business case for a new product line. Then, after creating the job, applying for the job, and finally being entrusted with the job, as a newly minted Acquisition Editor I planned, executed, and measured my own list strategy, including surveying customer needs, analyzing market and industry trends, identifying opportunities, hiring talent, managing editorial calendars and project budgets (P&L), all within the framework of a five-year business plan which was brutally scrutinized by the Editorial Board and University Delegates. This was the core of my job: To recruit, contract and direct authors, influencers, and vendors to create high quality, accurate, competitive content that would meet customer needs and resonate with the wider market. Here are some of the books and eBooks that I signed, developed, and published during my four years as Acquisition Editor at OUP USA.

As an editor at OUP, I would attend national  and regional conferences in my disciplines, setting up booths where professors could come to learn about our offerings.

As an editor at OUP, I would attend national  and regional conferences in my disciplines, setting up booths where professors could come to learn about our offerings.

Despite its excellent brand in English literature, Oxford University Press had not published actively in the college English market in about 40 years, before I started a brand-new list of titles. Over 3 years, I increased  the list revenue from half a million to $4 million annual. The success of the list was due in no small part to our tremendous sales force. But every other week, I also traveled across the country to conferences, schools, and events to sell the very content I had acquired. 

Despite its excellent brand in English literature, Oxford University Press had not published actively in the college English market in about 40 years, before I started a brand-new list of titles. Over 3 years, I increased  the list revenue from half a million to $4 million annual. The success of the list was due in no small part to our tremendous sales force. But every other week, I also traveled across the country to conferences, schools, and events to sell the very content I had acquired.